The BEEMURAI is inspired by a combination of the bee and the samurai.

+ The BEE, a worker bee and represents unity, discipline and tireless effort.

+ The SAMURAI, a cultural symbol of Japan, represents strength, loyalty, and perseverance, symbolizing the durability of our construction steel products.

BEE + SAMURAI = BEEMURAI

The BEEMURAI is depicted in two forms: wearing yellow armor and  blue armor, representing the collective strength of Kyoei Steel Corporation members.

We hope the BEEMURAI will bring us closer to our customers and bring good fortune to the company in the future. 

In order to understand further about BEEMURAI's story, please click the link: 

https://ksvc.com.vn/en/content/introduction/beemurai---mascot.html