BEEMURAI - MASCOT

MASCOT STORY

Part I: The Legend of Beemurai - The Samurai Bee Who Protects Nature

In a small village at the foot of Mount Fuji, there is a sacred forest called the White Crane Forest. It is believed that this forest is the home of natural guardian gods, and at the center of the forest is a giant ancient tree. In the large beehive on that ancient tree, there is a small but brave bee named “Beemurai”, who is considered the embodiment of loyalty and the samurai warrior spirit.

Beemurai and the Bushido Oath

Beemurai was once a worker bee who diligently collected pollen from cherry blossom fields below the mountains. One day, a fire broke out, threatening to burn down the entire forest. As the bees panicked, Beemurai bravely flew through the flames, carrying drops of sacred honey to heal the wounded trees and animals. After the fire, Beemurai made a Bushido oath: “I will protect the White Crane Forest and all the weak creatures here, until my last breath.”

Shinto and the Power of Beemurai

Touched by Beemurai’s courage, the gods of the forest gave him a suit of samurai armor, forged from the steel fragments that fell from an ancient samurai sword. The broken sword was transformed by Tengoku, the god of wind and sky, into a small but sharp steel blade, suitable for Beemurai’s size. From then on, Beemurai became the guardian warrior of the White Crane Forest.

Beemurai uses steel bar not only for fighting, but also to rebuild wind-blown bird nests, carve prayer symbols into tree trunks, and protect the forest from hunters and vandals.

The people at the foot of Mount Fuji often tell the story of Beemurai, a small bee with the great spirit of a samurai. And every spring, when the cherry blossoms fall, they believe that the gentle wind blowing by is a sign that Beemurai is patrolling and protecting his sacred forest. The legend of Beemurai not only reminds people of courage but also conveys the spirit of harmony between people, nature and Japanese culture. That small bee has become a symbol of the connection between samurai tradition and the task of protecting the environment.

Part II: Beemurai and the Journey to Vietnam

After becoming the immortal guardian spirit of the White Crane Forest, Beemurai felt something strange. The wind blew from afar, carrying the scent of new lands, whispers from distant lands, where nature was also crying out for help. One moonlit night, Beemurai received a message from the god Tengoku:

"Beemurai, it is not just Japan that needs your protection. There is a land in Southeast Asia called Vietnam, where people are building great structures to develop the country. But they are also looking for a balance between development and protecting nature. Your steel bar – now called Kyoei Vietnam, will be the symbol that helps them build sustainably. Bring your samurai spirit there."

Beemurai set out with the Japanese engineers who shared his mission to Vietnam. He was immediately attractive by the beauty of the vast rice fields, gentle rivers and cloud-covered mountains. But Beemurai also realized that there were challenges: strong development sometimes destroyed the forests, and nature needed a new protector.

Encounter with a bricklayer

In a small village on the banks of the Red River, Beemurai met an old bricklayer named Mr. Lam. Mr. Lam was troubled by the old bridges in the village that had deteriorated, making it dangerous for people to cross the river. Despite his skills, he lacked the durable materials to build a new bridge.

Beemurai appears, carrying the Kyoei steel Vietnam. He explains:

"This steel bar is not just a material, but also carries the spirit of sustainability and solidarity. With it, you can build solid structures, protecting the people and nature here."

Mr. Lam, moved by Beemurai’s presence, decided to use steel bars to build a new bridge. With the help of Beemurai and Japanese engineers who brought new technologies and processes, the bridge was completed quickly and became the pride of the village.

Japanese - Vietnamese spirit

Beemurai realized that, although Japan and Vietnam are two different countries, they have same spirit: respect for nature and the desire to build a sustainable future. With each new project, Beemurai remembers his Bushido oath – not only to protect nature but also to help people live in harmony with it.

Beemurai and the Kyoei Legacy

With his legacy, he brought the diligence and perseverance of the Samurai spirit to build Kyoei Steel Viet Nam Mill. Every person there is imbued with the idea that “Quality builds trust and solid constructions”. There, every day, every hour, workers and engineers work together day and night to create the best and most flexible steel bars for sustainable constructions.